Health Hub
An online and mobile accessible ‘health hub’ where people could go to find helpful information about their health concerns.
Background
Our challenge was to create an online and mobile accessible ‘health hub’ where people could go to find helpful information about their health concerns and find handy products, nutritional and exercise tips to help them better their health.
Solution
On completion of the questionnaire, consumers were served with a range of products that may be suited to their profile, based around lifestyle, diet, and their own health expectations. The tool also automatically sent out a personal response email and personalised Pdf with information about diet, exercise, and invited consumers to register into a the ‘Health Hub’ to captures their health data (so they could return to it at a later date, or be reminded with an email, to see how they had progressed).
The experience was responsive, and was also plugged into the newly launched Nature’s Own web and mobile site, and iPads featured the hub at product conferences, pharmacy shows and toured with sales teams. While the new 'Health Hub’ intuitively collected consumers information, it also collected info on the products users were searching for to add further profiling on the basic’s of diet, likely routine of exercise and physical activity, and possible health or body concerns (stress, eyesight, muscular, sore joints etc)
FMCH Marketing Platform
An integrated marketing platform for a leading Fast Moving Consumer Healthcare organistation.
Background
Ease of search, sharing and bookmarking options are based on the user behaviour of scanning content during the day then researching more extensively after hours, possibly on a different devise, such as a tablet.
Once the user has either registered or logged in dynamic content is delivered based on user profile, profession and areas of interest for the user.
Ease of search, relevance of content and sharing non secure content are key to our designs.
The hero module content that loads on the Therapy page aligns with the primary profession of the user
The news, content and product review will drive users to the relevant product page
The other most frequently visited therapy pages will dynamically move to the middle content section of the page
Strong imagery and specific therapy category information will be displayed in each content module
Each therapy module should be a functional driver to the product page
Vivid Sydney Digital Platforms
A mobile led platform encouraging discovery, play and social engagement to celebrate Sydney’s unique light, music and ideas event.
Background
The brief to create the digital platforms including the website, mobile site and app was to be a collaborative approach between the client, DNSW, and Pusher Nurun, working together on UX and design then supervising the build by DNSW.
The platforms requirements were to include a complete events planning tool that would allow users to either take a structured approach to their 18-days of activity (including over 200 separate events), or use the multiple versions of the map tool to find serendipity events nearby on any night and at any location.
All events, side-shows, lighting installations, music gigs, speaker events and more needed to be categorised, filtered and assigned into one of the several content templates.
As websites of previous years had demonstrated the need to cater for over a million visitors to the site, many of who were wishing to attend events on multiple nights, the planning tools and within the mobile app needed to be super quick and easy to use.
As visitors were of all ages and the site was a government website the site needed to be WCAG 2.0 compliant, mobile accessible and of the highest quality standard in usability.
Solution
For consumers, the newly designed digital user journey enhanced the event experience, and for event stakeholders (media, NSW Government, partners), the new site provided event information dissemination in a timely manner.
The design process included the complete mapping of a user through the planning process, up to interacting/attending, and into the post-attendance phase where sharing your own content, photos, videos and reviews was obviously important for this multi-sensory event.
Multiple clickable prototypes of the site & app were developed during UX workshops and then user-tested to ensure navigation was streamlined for the major of user tasks on site. By including multiple navigation menus as the user scrolled down the page we encouraged more fans of music to venture into the Vivid ideas section, and vice versa.
By signing-in to the new ‘My Vivid’ section on the site, personalisation tools generated content for a handy recommendation tool – offering up music, events and speakers for you.
It was easy to set up the personalised experience by connecting with Facebook (or by submitting your details) and the tool proved popular for users looking to navigate while systematically building their event plan.
Other major improvements on previous event sites included:
calendar improvements, addition of cross navigation, and search
native mobile features including add to calendar, camera, and swipe functionality
on demand content feeds;
and smarter backend reporting capabilities.
The mobile solution was to design and build everything to be responsive, while also developing a single new Vivid Sydney app (Android and iOS), combining together the best functionality from last year’s utility app and the VividSnap apps, while also including new exciting features.
Results
Vivid Sydney continues to break records as one of the world’s leading festivals, this year attracting an incredible 1.7 million attendees.
The site was promoted & accessed in Australia, Singapore, Malaysia, Hong Kong, and New Zealand.
Website results were:
1.6M visits and 227,064 leads (clicks off to event/partner websites)
Time on site 2.12, 3 pages per visit
App results were:
Vivid Sydney app (main utility app) downloads: 30,000
Vividsnap downloads: 30,000
Vivid snap usage: 84,834 app launches, average use of 2.5 times per person, 14,237 vividsnap images created with 3,380 being shared via social channels
Key features of the Vivid Sydney mobile apps included:
a native platform build
ability to log in with Facebook, Twitter and Google
social account sharing - populating with friends’ Vivid activity
RMS/Transport NSW map with road closures etc.
a link to buy tickets on all applicable event pages
urgent campaign message/announcement capability
advanced reporting & detailed user data – devices, visits, favourite events, time spent in app, pages visited etc
HIV Care MyLife +
The first ever mobile app designed to assist patients in better managing their lives living with HIV.
Background
There are currently around 30,000 people in Australia living with HIV. Advances in treatments means HIV patients can now live long healthy lives if they adhere to a strict regimen and manage their virus efficiently and the main issue HIV patients face is that doctors are not always proactive in reviewing their patients. This is due to short consultation windows and patients not being outright with their doctors about concerns or mishaps due to patients not accurately recording and tracking their medical information. This results in consultations not always being conducive of enhancing patients treatment and patients not being properly educated on how to efficiently self-manage their lives living with HIV.
Efficient HIV management involves a strict regimen inclusive of remembering to take multiple pills daily, attending monthly visits to their doctors and specialists, day to day tracking and documentation of their pill intake, blood results, quality of life, moods and mishaps. Through comprehensive qualitative and quantitate research we also found majority of HIV patients struggle to adhere to a strict routine due to a vast array of external factors ranging from drug abuse, poor finances, poor advice and just generally being overwhelmed with information.
We found patients are also using a vast array of online and offline tools and techniques to manage their routines, documenting some things on paper, some on their mobile devices in un-secure environments and otherwise forgetting to document at all – thus resulting in not being able to properly educating their doctors during consultations, forgetting to take their pills and a generally lower quality of life.
Solution
MyLife+ is specifically developed to assists patients in keeping track of their health, medications, blood results, and symptoms daily while also reminding patients to take their pills and attend appointments on time. With MyLife+ patients can now obtain more comprehensive reviews, plans, information and support.The app is continually updated with health advice curated by NAPWHA, allowing patients to obtain more comprehensive research, information, reviews, plans, information and support. NAPWHA have also endorsed the MyLife+ mobile app.
MyLife+ has been designed with security and privacy top of mind with patients personal information only available through the password protected interface and their personal information stored securely on their own device. Patients can share their private information directly with their health care professionals manually through secure encrypted emails. MyLife+ mobile app empowers patients with the tools and self- confidence they need to better manage and track their regimen and make more informed choices in self-managing their HIV treatment.
R&D ‘Kickstart’
Re-engineering the process to be mobile first
Background
Applying for tax concessions to fund innovation is difficult.
The Australian Government required a greater number of small businesses to apply for tax concessions for research and development to meet budget-spend requirements.
The issue was that although the government had a stockpile of monetary concessions to encourage innovation in small businesses, the requirements, criteria and process was daunting and complicated so not many businesses knew how to, or could follow the complicated process, to apply.
Solution
The process included:
focus groups with the target audience and those working in the field.
content audit and analysis
analytics review
trends review
UX and information design
content script writing and production website design and development
Working with several government departments and over thirty stakeholders we first simplified paperwork and process requirements to eliminate 4 major steps in the previous process, making the new application process simpler and easier to navigate.
An end-to-end user-experience testing program then ran over six weeks. This program involved prototype testing on desktop and mobile, video recorded interviews, and live- prototype revisions to test new tools that were then added to the portal including:
a ‘Jargon Buster’
an R&D Tax Incentive Calculator
a Quick Tips tool
a ‘Find a Research Service Provider’ tool (there are 189 RSPs in Australia) a ‘forms tool’
animated video & podcast series
Results
The complete R&D Tax Incentive program and application was simplified into a 6-step online process - which was also then adapted into call centre scripts. The process that used to take an average of 30 days was reduced to 30 minutes allowing small business owners and innovators to more easily access funds and incentives for innovation.
In the first 10 days following launch there were 27 news articles and reviews promoting the new portal and accessibility as the ‘Next Big Thing Ahead’ for making innovation funding super accessible, with news coverage appearing within The Sydney Morning Herald, The Australian, The Australian Financial Review, New Life Scientist, and News Asia.
