About Me

I lead multidisciplinary marketing strategy, brand, technology and production teams.

In my 20 year career I have been an award winning creative, technologist, marketing, growth, and strategy lead for global public companies, a brand director, product director, film creator, managing director, co-founder and CEO.

My portfolio includes strategy, campaign design, loyalty and CRM programs, mobile, broadcast, print, digital, OOH, social media and experiential.

I like designing teams, strategy, experiences, marketing and CX ecosystems/ I love making stuff and measuring results.

I live in Sydney but have worked with clients and brands across all states of Australia, New Zealand, North America, the UK, Japan, China and Taiwan.

Spam me at mrcrebar@gmail.com or text me. I usually reply! +61 (0)421 300 450.

Brands & Business Experience

I lead cross-functional marketing and media teams, including product and service design, CRM/CX and customer data strategy, data science, creative, planning, brand and integration for large portfolios of global technology, FMCGs, automotive, pharmaceutical, health, travel, technology and consumer brands:


TECHNOLOGY: Uber, Google, Telstra, Philips, Energizer

FMCG: Nestle, Heineken, Parmalat, Goodman Fielder, Snack Brands Australia, Kirin/Lion

AUTOMOTIVE: Volkswagen Group, Mitsubishi Motors, Volvo Group, NRMA, Carsguide

PHARMACEUTICAL: GlaxoSmithKline, Sanofi Aventis, Bayer, MSD, Merck Group, Bupa

RETAIL: Luxottica Group, General Pants Co, Lorna Jane, L’Oreal Paris

BANKING & FINANCE: American Express, HSBC, ING, ANZ, Westpac

GAMING AND COMMERCE: Activision, X-Reality Group, MySpace, eBay, Crown

TRAVEL & LEISURE: Accor Hotels Group, Tourism Northern Territory, DNSW, TEQ, Dreamworld, Fuzzy Entertainment, Carnival/P&O

CORPORATE: Santos, Sims Limited
CHARITY / CAUSES: Movember, NBCC Pink Ribbon, RSPCA, Unicef

Industry Awards and Recognition

Make it fun.

Make it first.

Make it count.

Whatever it is, it better be fun for customers to use, watch, read or experience.

Whatever it is, experiment first. Make it. Break it. Make it better. Test it. Learn. Build it.

Whatever it is, it better be effective and get results.


 Marketing, Content and Customer Experience Recognition - as Head of Marketing Strategy and Creative

• AIMIA Marketing Innovation Awards, Winner, 'Best Overall Effectiveness in Marketing'

• Effectiveness Awards (‘The Effies), Finalist, 'Best Marketing Campaign under 500k Budget'

• AIMIA Marketing Innovation Awards, Finalist, Best Cross-Platform Marketing Campaign

• AIMIA Marketing Innovation Awards, Finalist, 'Best Use of Video in Marketing’

• AIMIA Marketing Innovation Awards, Finalist, 'Best Tourism and Travel Marketing’

• IAB International Marketing Awards, Finalist, 'Best Direct Response and Lead Generation’ Spike Asia Innovation Award (Sustainability)

• AIMIA Marketing Innovation Awards, Finalist, Best Website (Lifestyle)

• AIMIA Marketing Innovation Awards, Finalist, Best Digital Advertising or Communication (Health)

• AIMIA Marketing Innovation Awards, Finalist, Best Website or Online Services (Government and Non Profit)

• Webby International Digital Marketing Awards, International Official Honoree

• B&T Magazine Awards, ‘Top 10 Digital Campaigns'

Social Media Marketing Recognition - as Head of Digital (Marketing, Social and CX)

• AIMIA Marketing Innovation Awards, Winner, Best Community (Social Media and Engagement)

• AIMIA Marketing Innovation Awards1, Highly Commended, 'Best Social Media, Word-of-Mouth, Viral'

• IAB International Marketing Awards - Finalist, 'Best Use of Social Media' 

• IAB International Marketing Awards - Winner, 'Best Use of Social Community Activation’'

• AIMIA Marketing Innovation Awards, Finalist, Best Use of Mobile in Health

• AIMIA Marketing Innovation Awards, Finalist, Best Use of Smartphone (Overall)

Recognition for Building and Motivating High Performance Marketing Teams

• Australian B&T Awards, Winner - State Agency of the Year, Queensland Agency of the Year

• Australian B&T Awards, Finalist - Agency of the Year, Interactive Agency of the Year

• Creative Magazine Hotshop Awards - Finalist, 'Digital & Interactive' 

• Anthill Magazine Award, ‘Young Entrepreneur to Watch’

Marcel Sydney - Marketing Hotshop now part of Saatchi & Saatchi - Co-founder and Head of Digital

Pusher Sydney & Pusher Brisbane (B&T and Adnews Awards Winner - Best Marketing Agencies in Australia) - Co-founder and MD